"statistically, rich people are more likely to own mid grade gadgets and toys, american made second hand cars, and other cost saving "smart choice" products that get the job done just as well but don't waste all their money (which the book argues is a life long pervasive attitude that actually leads to them being rich)

A cnn article recently said that iq was linked to buying cheaper store brands, where low iq folk bought name brand and high iq, college grad and doctors and lawyers were most likely to by generic medicines and store brands."
— Anon